Akash Dixit
FOUNDER
Runs the company on a long clock — build slowly, sell honestly, never trade quality for a quarter. Owns modernisation of everything around the press.
Pawan Gold · कच्ची घानी · Since 2020
Our story is written in every golden drop.
From the golden fields of India to every family’s kitchen — a brand built on purity, tradition and a refusal to hurry the press.
Wooden GhaniPressed under 42°CFirst Press Only
01 Our Beginning
It began with a bottle that smelled like nothing.
Sometime in 2019, a tin of mustard oil arrived in the Dixit kitchen and nobody noticed it had been opened. No sting in the eyes. No sharp announcement from the stove. Just a pale yellow liquid that fried things and left them tasting of heat and nothing more. It was the first time anyone in the family had bought mustard oil and got only the shape of it back.
That absence became the whole project. Somewhere between the field and the shelf, the industry had learned to strip mustard of the very thing that made it mustard — because a neutral oil ships further, stores longer and costs less to make. Convenience had quietly won, and almost nobody had been asked.
Pawan Gold opened in 2020 with a single decision, and it was a decision about speed. We would press in a wooden ghani, at low RPM, the way this country has done it for centuries. Wood grips the seed without scorching it. The oil comes out warm rather than cooked. It stays cloudy for a while, it still stings, and it smells like the kitchen you grew up in.
We did not invent anything. We just refused to remove something.
Everything else followed from that one refusal. Clean rooms, because slow oil deserves hygiene. Batch codes, because a promise you can’t trace is only a slogan. Lab checks on free fatty acid, moisture and colour, because tradition without measurement is just nostalgia. The method is old. The discipline around it is not.
Five years on, the rule has not moved: one seed, one press, nothing added, nothing taken away. What leaves the ghani is what reaches your kitchen.
Every bottle we produce carries our promise of purity, honesty and trust.
Pawan Dixit
Pawan Dixit
CEO OF · Pawan Gold
02 Meet Our CEO
The man who would not speed up the press.
Pawan Dixit
CEO
Pawan grew up around oil mills in the mustard belt, close enough to know what a good batch smells like before anyone tests it. When he started Pawan Gold he had one non-negotiable and everything else was up for discussion: the seed goes into wood, and the wood turns slowly. Faster machines were offered to him more than once. He has said no every time, in the same words — “then we would be selling something else.”
His day still begins on the intake floor. He clears the seed lots himself each season, buying on oil content and aroma rather than price, and returning to the same farms year after year so the relationship outlives any single harvest. He is also the last signature on a batch: if it does not smell the way Pawan Gold should smell, it does not get bottled, whatever the order book says.
- 2020Founds Pawan Gold with a single wooden ghani and one rule — first press only.
- 2021Builds direct sourcing relationships with growers across Rajasthan and Uttar Pradesh.
- 2022Introduces batch coding and press-date stamping on every pack.
- 2023Expands the pressing floor while keeping the low-RPM method untouched.
- 2024Adds in-house checks for free fatty acid, moisture, colour and aroma on every lot.
- 2025Crosses thousands of repeat households across north India.
Pawan Dixit
Pawan Dixit
CEO
03 A Message From Our FOUNDER
Leading with innovation.
Akash Dixit
FOUNDER
“Modernise everything around the press. Never modernise the press itself.”
When I took over operations, the temptation was obvious: a faster expeller would multiply output overnight. We went the other way. We invested in everything surrounding the ghani instead — traceability, cold storage, packaging integrity, testing discipline — so that a two-hundred-year-old method could meet a modern standard of proof.
Innovation, for us, is not a new machine. It is a batch code that lets a family in Moradabad know exactly which day their oil was pressed. It is packaging that guards against light because light is what quietly ages an honest oil. It is answering a distributor’s call in an hour instead of a week.
Growth follows that, and it should follow slowly. I measure this business by one number that is very hard to fake: how many households buy a second bottle. Everything we build over the next five years — wider distribution, more pack sizes, exports — only matters if that number keeps climbing.
Akash Dixit
Akash Dixit
FOUNDER
04 Executive Leadership
The people who answer for every batch.
A small team, one press, and a standard that has not moved since the first bottle went out.
Pawan Dixit
Chief Executive Officer
Set the rule the company still runs on: wooden ghani, first press, nothing added. Clears the seed lots each season and signs off every batch.
Adarsh Dixit
Operations Director
Owns everything between the seed sack and the sealed pack — scheduling, plant hygiene, yield discipline, dispatch. Holds release authority on quality.
Adarsh Dixit
Marketing Director
Builds the brand the way the oil is made — slowly and honestly. Leads retail and distributor relationships and new market entry.
05 Our Journey
Five years, one direction.
Brand founded
One wooden ghani, one rule, one region. Pawan Gold presses its first commercial batch and sells it to households within a fifty-kilometre radius.
Traditional production
Direct sourcing begins. Seed is bought on aroma and oil content from growers we visit ourselves, and the low-RPM press becomes the fixed centre of the company.
Expansion
New pack sizes, batch coding and press-date stamping. Retail shelves across north India begin carrying Pawan Gold alongside national brands.
Growing customer trust
In-house testing on every lot. Distributors report the metric that matters most to us — repeat purchase — climbing faster than first purchase.
Future growth
Wider distribution, HoReCa supply, export groundwork and a second pressing floor — built without touching the method that got us here.
06 Our Core Values
Six things we do not put to a vote.
Purity
One seed, one press, nothing added. If a shortcut would change what is inside the bottle, we do not take it — at any margin.
Integrity
We say what the oil is and nothing more. No invented claims, no borrowed certifications, no numbers we cannot show you the paperwork for.
Transparency
Every pack carries a batch code and a press date. Ask us which lot your bottle came from and you will get an answer, not a brochure.
Innovation
We modernise everything around the press — hygiene, traceability, packaging, logistics — and leave the press itself exactly as it is.
Tradition
The kolhu is not a marketing story. It is a slow mechanical process that protects aroma and nutrition, and it is the reason this brand exists.
Customer first
The only success metric we trust is the second bottle. Everything else — reach, revenue, shelf space — is downstream of that.
07 Our Mission
To put honest oil back on the Indian shelf.
We exist to make sure a family buying mustard oil in 2030 can still find the one their grandmother would recognise — cold pressed in wood, unrefined, unblended, and traceable to the day it was made. Not as a nostalgia product at a boutique price, but as an everyday bottle in an everyday kitchen.
Press slowAdd nothingProve everythingPrice it fairlyPay the farmer well
08 Our Vision
A national brand that never industrialised.
Most brands scale by changing the method. We intend to scale by multiplying it — more ghanis, more pressing floors, the same low RPM. Growth should look like more wood turning, not faster steel.
- I
Deeper in north India
From our home districts outward — UP, Delhi NCR, Rajasthan, Haryana, Punjab, Bihar — with distributors who understand the product, not just the margin.
- II
Kitchens beyond the home
Restaurants, hotels and cloud kitchens that cook Indian food properly and need an oil that survives the fry with its character intact.
- III
A second pressing floor
More wooden ghanis under the same discipline, so demand is met by capacity rather than by compromise.
- IV
Export groundwork
The Indian diaspora misses this smell more than anything else on the shelf. Getting it to them, fresh and compliant, is a project we have already started.
- V
A wider natural range
Other cold-pressed oils from the same philosophy — only where we can do them the way we do mustard, and not a season sooner.
09 Inside The Process
Nine steps. No shortcuts between them.
Follow one mustard seed from a field in the north all the way to the truck. Nothing here is skipped, and nothing here is hurried.
01
Premium seeds
Plump, dark-brown seed bought each season on oil content and aroma from farms we return to year after year. Price is never the first question.
02
Cleaning
Winnowed and de-stoned until only sound seed remains. Dust, husk and field debris come out before a single drop is pressed.
03
Sorting
Sieved and graded so immature and broken grain never reaches the kolhu. Uniform seed presses evenly — and evenness is what keeps a batch consistent.
04
Wooden ghani
The seed enters a wooden kolhu turning at low RPM. Wood grips without scorching — the reason a ghani press smells like mustard and a steel expeller smells like heat.
05
Cold press
Pressure does the work, not temperature. The batch stays under 42°C so pungency, colour and the natural fat profile survive the journey out of the seed.
06
Filtration
The oil rests, settles by gravity, then passes through cloth alone. No bleaching earth, no deodourising, no winterising. Clarity earned by patience.
07
Testing
Free fatty acid, moisture, colour and aroma are checked lot by lot and recorded against the batch code. A lot that does not smell right does not get bottled.
08
Packaging
Filled and sealed away from light and air in food-grade PET and tin, each pack stamped with its batch and press date. Light is oil’s quiet enemy; we plan around it.
09
Dispatch
Moved quickly and stored cool, so the bottle reaches the shelf close to its press date. Freshness is a logistics problem as much as a pressing one.
Retail · Wholesale · HoReCa
Come and watch a batch being pressed.
Plant visits, samples, pricing and territory conversations — we would rather show you the ghani than send you a deck.
10 Our Quality Promise
Proof, not adjectives.
Anyone can print the word pure on a label. These are the checks that stand behind ours.
Batch testing
Free fatty acid, moisture, colour and aroma checked on every lot before release, with results recorded against the code on your pack.
Every batchIndependent lab checks
Periodic third-party analysis on top of in-house testing, so the numbers we quote are not only our own numbers.
Third partyFood-safety compliance
Manufactured, packed and labelled to Indian food-safety requirements, with licence and compliance documents available on request.
On requestFull traceability
Batch code and press date on every pack, tied back to the seed lot and the day it went into the ghani. Ask, and we can trace it.
Seed to shelfCertification marks and licence numbers are issued to Pawan Gold and shared on request — we do not display badges we have not earned. Ask us and we will send the current documents.
11 The Farmers
The oil is only ever as honest as the seed.
Where the seed comes from
The mustard belt of Rajasthan and Uttar Pradesh — small and mid-sized holdings, mostly rain-fed, harvested in the short window between February and March when the oil content peaks.
How we buy
Directly, and on quality. We sample for aroma and oil content before a price is discussed, which means a farmer who grows well is paid better than one who simply grows more.
Why we return
We go back to the same farms every season. Consistency in the bottle comes from consistency in the field, and that only happens when a buyer stays put through a bad year as well as a good one.
What we leave behind
Prompt payment, honest grading and oil cake returned to the farm as feed and fertiliser. Nothing from the press is wasted, and very little of it leaves the district.
12 Why People Trust Us
0Pressing since
0Pure kachi ghani
0Happy families
0Pack sizes
13 Recognition
The shelf we are building.
We would rather show you an empty shelf honestly than a full one we did not earn. Here is what we are working toward.
Quality Excellence
Coming soonEmerging Brand
Coming soonConsumer Choice
Coming soonSustainable Sourcing
Coming soonPress & media enquiries welcome
14 The Future
What the next five years look like.
Expansion
Deeper distribution across north India, then east and west — state by state, with partners who can explain the product on the shelf.
Innovation
More wooden ghanis under the same low-RPM discipline. Scale by multiplying the method, never by replacing it.
Technology
Scan-the-code traceability so a customer can see the seed lot, the press date and the test results for the exact bottle in their hand.
Export
Compliant, cold-chain-aware shipping for the Indian diaspora — the people who miss this smell the most.
Health products
Other cold-pressed oils and natural kitchen staples — only where we can hold them to the same standard as mustard.
Farmer programme
Seed support, better grading transparency and longer-term buying commitments for the growers we already work with.
15 A Letter From The Founder
In my own words.
Pawan Gold
Moradabad · Uttar Pradesh
To the family that just brought home a bottle,
I want to tell you what you are holding, because a label can only say so much.
That oil came out of a wooden ghani turning slowly enough that you could count its rotations. It was not heated, bleached or deodourised. Nothing was added to it afterwards and nothing was taken out. If you open it and your eyes water a little, that is not a flaw — that is the whole point. It is the part the industry learned to remove, and the part we started this company to protect.
I grew up around mills. I know what a good batch smells like before anyone tests it, and I know how easy it is to make a cheaper one. We have been offered faster machines more than once. Every time, the answer has been the same: then we would be selling something else, and calling it by our name.
The people who make this are not many. My son runs the company and I still clear the seed. Between us and you there is a small team who will stop a whole batch if it does not smell right, and I have never once asked them to justify it.
So if the food tastes the way it did in your mother’s kitchen — that is not our marketing. That is just what mustard oil is, when nobody interferes with it.
Thank you for choosing the slower bottle.
Pawan Dixit
Pawan Dixit
Founder · Pawan Gold
Pawan Gold · कच्ची घानी
Join thousands of families who trust Pawan Gold.
Bring home a bottle, or open a distribution conversation for your city. Retail, wholesale, hotels and restaurants — we press to order and ship fresh.
Wooden Ghani·First Press·Since 2020